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Here are some astonishing reasons why using online competitions as a form of promotion will work for a company, so they should therefore consider using it. Online sweepstakes are a great way of using a legitimate bribe to get promotion for your company.  Some studies show that at least forty-nine percent of people will log onto the Internet at least once a month to enter a sweepstakes. Forty-nine percent!  That’s a lot of people that a company could be advertising to once a month. 

There are also studies that show that at least twenty-four percent of people will purchase from a company after entering a sweepstakes.  This is an incredible amount of prospective customers that will turn into customers.

Think about another positive aspect of online sweepstakes for a company.  They are not only a legitimate bribe to use as a promotion but a great motivator.  Studies show that at least thirty-nine percent of people say that online sweepstakes are their number one motivator for revealing their contact information. Once the online sweepstakes entrant reveals their contact information they are moved into prospects for you.  These prospects are the live-blood of a company.  They are the future, potential income that any company would pay a fortune to have access to. 

If you think that your company is the only one that has considered using online sweepstakes promotional tool then think again. More than ninety-three percent of shopping sites have stated that they’ve run a sweepstakes within the last 6 months. So the idea of using online sweepstakes for promotion isn’t a new one.  It’s a well-used one. 

Shopping sites, when asked, stated that they really benefited from the method of using online sweepstakes for promotion.  Studies say at least seventy-six percent of them found this promotional means to be highly beneficial.  So when considering promotional marketing, consider using a sweepstakes for your company.